The Greater Heartland Financial Group

Join a collaborative team and grow your business. Our office benefits from a depth of experience, a seasoned leadership team and a strong sense of community. We believe teaming and coaching supports our Advisors and helps create a sense of value and appreciation which is passed on to our clients, fostering trust and helping to grow your business.

Win With Teaming

Resources to expand your practice or test the waters through joint work opportunities.

Be Part of Something Bigger

Stable, committed business consultants and a strong team will propel your practice.

More Than Insurance

A holistic approach is what your clients need. We can help you fulfill that promise.

Managing Director

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Michael has held various management roles within Prudential for the past 22 years, and has been Managing Director of the Greater Heartland Financial Group since 2018. His primary goal is to continue to build a successful organization that is trusted to meet the financial needs of clients in Arkansas, Kansas, Missouri, and Nebraska. He seeks to hire and retain the best available talent - knowing that his team will exceed a client’s high expectations each and every day.

Director of Sales Support & Oversight

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Stephanie’s team provides financial professionals, financial advisors and financial planners with the training, support and tools to conduct business with their clients in an ethical and compliant manner, while mitigating risk.

Regional Director

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Larry is here to support you in the successful transition of your practice to Prudential though guidance on our application systems, as a liaison to our home office, in the processing of new business, & in demonstration of our proven leads process to create a repeatable & trackable process for you.

Regional Director

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Driving the belief that all financial planners should be able to provide fee-based financial planning - to be both compensated for their recommended solutions as well as the time they spend providing service, Mark is a resource to the variety of products from Prudential & a multitude of other carriers.

Regional Director

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Adam’s primary objective is to support financial professionals, financial advisors and financial planners on their journey to achieving their vision of a perfect practice. Adam serves as a resource in many areas including talent acquisition, marketing/branding strategies, practice scalability/efficiencies, client engagement, and succession strategies.

Regional Director

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With 15 years of experience, Eric has a passion and extensive background in mentoring, training, and developing financial professionals, financial advisors and financial planners that are new to the industry.

Sue Adams

Financial Planner

"I chose Prudential because of the breadth of services that support my vision of Financial Planning. They provide me with Marketing, Operational and Implementation support, and have listened to my new ideas & helped me make them a reality.”

Josh Barnard

Financial Professional

“I chose Prudential because of the opportunity to mentor and partner with other financial professionals. Prudential helped me build a team and provided the support I was looking for in my practice. The leadership team has consistently provided value to our team with marketing and resources for our professional development.”

There are approx. 2,800 financial professionals with Prudential Advisors, aligned to 24 offices nationwide.

In 2023, we distributed 0.9 million leads and referrals to our financial professionals.*

23,000 Prospect Leads 712,000 Unaligned Leads

141,000 Referral Leads 3,000 Aligned Leads

Prudential Advisors AUM growth over the past 5 years*

Achieved Gross Dealer Concession (GDC) payout (by product)*

*As reported by Prudential Advisors Planning & Analysis team.

With our robust offering of over 15 turnkey lead and referral programs, you have access to a quality source of leads to help supplement your overall prospecting efforts and open doors to new client relationships.

Taking care of clients is your top priority, so why should you be limited to proprietary solutions? At Prudential Advisors, we are committed to enabling you to deliver the most appropriate advice and solutions. All products align to one payout grid.

Access to several top-industry productivity tools including: Clientlink (powered by Salesforce), eMoney, Morningstar, and a robust managed money platform powered by Envestnet. We also offer access to email and social media marketing tools and external leads from SmartAsset.

As a statutory financial professional or an independent financial professional, you can count on fair compensation. In fact, as an independent financial professional, you’ll receive up to 90% payouts on anything you sell. As a statutory financial professional, you will receive a full benefits package, including company-sponsored benefits.

We believe teaming is not just a program. It's a way of doing business. Financial professionals, advisors and planners who join teams are more efficient and more productive and have higher assets under management (AUM) per client.

Join Prudential Advisors and your transition will be supported by a close partnership with local office leadership, operations personnel, and dedicated resources from our Transition & Onboarding Solutions team.

Business Models

Statutory Financial Professional

Join us and get the best our office has to offer as well as benefiting from the relationships, reputation and support of Prudential. With local leadership and a global powerhouse, we both have your back.

Independent Business

We welcome independent financial professionals who want to work with us. You can enjoy upsides like no product quotas, ongoing local office support and access to Prudential expertise, including leads support and marketing.

Start a New Career at Pru

Interested in starting your career in finance or looking for a career change? Prudential offers guidance to help you recognize your needs and goals including tips to help you take your next step.

Group photo of approximately 50 symposium attendees outdoors on the grass.

Summer Symposium 2022

Our 2022 Summer Symposium was held at The Lodge at Old Kinderhook in Camdenton, MO in September 2022. Two days of learning, networking, and enjoying time together on the golf course or on the lake.

Congratulations 2022 Firm Award Winners - Brian Parker, Andy Kazen, Bruce Clithero, Ben Gelt - Team of the Year

Group photo of 10 conference attendees standing in an open air pavilion.

2022 APEX Conference

The 2022 APEX President's Conference was held in San Antonio, TX in July 2022. We were among the Top 5 offices in Prudential Advisors, winning a Citation for the seond time in three years.

Citation Celebration Dinner attendees lined up with their right hands on the shoulder of the person in front of them.

2022 Citation Celebration Dinner

Our 2022 Citation Celebration Dinner was held in May 2022 at the Loew's Hotel in Kansas City, MO.

Interested? We'd love to hear from you.

Whether you're an experienced financial planner, financial advisor or financial professional thinking of moving your practice, a recent grad, or a professional who is interested in a career change, you can contact us confidentially. Our Regional Director is the first step, so please reach out.

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