Greater Florida Financial Group

We are results-driven, focused and passionate about client success. In our culture we foster an environment where our financial professionals, financial advisors and financial planners can grow together. With a seasoned management team who embody a positive, progressive and modern approach, we continue to build on our legacy of success for all our constituents.

Our Open Architecture Platform

You have flexibility. No quotas, no expectation of proprietary products to recommend.

Win with Teaming

Resources to expand your practice or test the waters through joint work opportunities.

Be Part of Something Bigger

Stable, committed business consultants and a strong team will propel your practice.

Managing Director

Linkedin Profile

Mark has been in the financial services industry for 32 years. His career began in Chicago, IL as an Advisor, and after a successful career, he made the decision to enter Field Leadership. Mark has been involved in various leadership roles over the past 25 years, including those of Managing Director and Southern Territory Vice President. In August 2022, he became the Managing Director of The Greater Florida Financial Group. Mark has earned the CLF® and LUTCF® designations. He and his wife Mary Kay currently reside in Naples, Florida, have 3 children and enjoy traveling with their family and spending time at college sporting events.

Associate Managing Director

Linkedin Profile

Mike's passion is growing and maintaining an inclusive, collaborative culture where our financial planners, financial advisors and financial professionals get the support they need and want while strategically growing our office to provide market leading resources to our financial planner, financial advisor and financial professional partnerships. This aids each financial planner, financial advisor and financial professional in accomplishing their vision for their ideal practice. Mike reside in Tampa, FL with his wife Katie and 2 sons, Connor and Beckham. He spend his spare time sitting on the sidelines watching his kids compete in sporting events and playing golf.

Regional Director

Linkedin Profile

Tony has 24 years Financial Services experience. He built a successful financial planning practice at Ameriprise Financial, was a Conference Level Advisor, and was recognized as Advisor of the Year for Client Satisfaction in the Florida Market in 2002 and 2008. He then joined MetLife in a variety of roles and ultimately was the Director of Financial Planning and Investments for Central and Northeast Florida. He joined the Prudential management team in 2017 and was recognized in 2018 as a top 20 Manager of Financial Services. Tony has a Masters in Financial Services, is a CERTIFIED FINANCIAL PLANNER™. He and his wife Thuvan have 3 children and are involved in the Special Needs Community.

Regional Director

Linkedin Profile

Art joined the Prudential Orlando team in 2009 after nearly 21 years of service in Banking. He has been in management with Prudential since 2011. Art has been recognized as an influential supporter/past member of the Central Florida Chapters of NAIFA, The Orlando Hispanic Chamber, and The National Black MBA Association. Art and his Orlando Firm have won multiple Prudential Presidents Conference awards. He and his wife Brenda were married in 2009 and have 2 children Greg and Nicholas. He enjoys going to his Alma Mater Univ. of Florida for football games, fishing, and vacations.

Regional Director

Linkedin Profile

Huey attended The University of South Florida, where he earned a Bachelor of Science degree in Business Management while playing football where he was recognized as a standout and was named team captain. He and his wife Barbara were married in 2006 and they have four beautiful daughters: Jenai, Tamia, Imani, and Ryein. Huey began his career at Prudential in 2014 as a financial advisor and transitioned to management in early 2017 and was recognized as a Top 10 Manager of Financial Services as well as attended Several Presidents Conferences for the Top performers both as an Advisor and Manager. He enjoys spending time with his family and exercising.

Regional Director

LinkedIn Profile

As a Regional Director with Prudential, Shannon's responsibilities include recruiting, selecting and developing high-quality Financial Professional Associates (FPAs). FPAs are expected to gain a thorough understanding of Prudential’s products and services, and develop skills in our relationship-based sales process. Shannon supports our FPAs’ successes by working with them during sales calls and extending valuable feedback and training at their weekly coaching sessions. In addition, Shannon assists FPAs in developing a marketing strategy that will help them reach their full potential.

Benjamin Vilchez

Financial Planner

"Prudential leads have contributed tremendously to the productivity within my practice. The leads constantly create a great source of prospects and potential new clients giving me the opportunity to apply all my knowledge, along with the training, provided by the company. Prudential Advisors has definitely been the best partner in the evolution of my practice through my 12 years in business."

John Latella

Financial Planner

“As a new financial professional when I first joined Prudential in 2019, participating in the leads program helped in several ways. There was great educational value working with retail customers who were shopping for life insurance, I was able to practice my phone skills working with the retail public; establish my own best practices for organizing and following up with numerous leads in an efficient manner; and become proficient with Prudential’s various systems.”

Leslie Maskewitz

Financial Advisor

“The Prudential support model enables me to work with a team of advisors and earn extra bonuses while making sure our clients are protected during our personal time away or any personal health crises that may arise. I also enjoy mentoring any new advisors who join our team . When I started in the financial business , I was fortunate to have a wonderful mentor who was invested in my success. It has made all the difference.”

Tyler Tognarine

Financial Planner

“The Prudential Leads program has allowed for me to have a strong start to my career. It provided me a strong avenue to reach out and connect with clients that have been with Prudential for many, many years. Having a solid process around ensuring the necessary calls are made weekly, and follow-up calls for the high value clients of Prudential, created a wonderful foundation for my business.”

There are approx. 2,800 financial professionals with Prudential Advisors, aligned to 24 offices nationwide.

In 2023, we distributed 0.9 million leads and referrals to our financial professionals.*

23,000 Prospect Leads 712,000 Unaligned Leads

141,000 Referral Leads 3,000 Aligned Leads

Prudential Advisors AUM growth over the past 5 years*

Achieved Gross Dealer Concession (GDC) payout (by product)*

*As reported by Prudential Advisors Planning & Analysis team.

With our robust offering of over 15 turnkey lead and referral programs, you have access to a quality source of leads to help supplement your overall prospecting efforts and open doors to new client relationships.

Taking care of clients is your top priority, so why should you be limited to proprietary solutions? At Prudential Advisors, we are committed to enabling you to deliver the most appropriate advice and solutions. All products align to one payout grid.

Access to several top-industry productivity tools including: Clientlink (powered by Salesforce), eMoney, Morningstar, and a robust managed money platform powered by Envestnet. We also offer access to email and social media marketing tools and external leads from SmartAsset.

As a statutory financial professional or an independent financial professional, you can count on fair compensation. In fact, as an independent financial professional, you’ll receive up to 90% payouts on anything you sell. As a statutory financial professional, you will receive a full benefits package, including company-sponsored benefits.

We believe teaming is not just a program. It's a way of doing business. Financial professionals, advisors and planners who join teams are more efficient and more productive and have higher assets under management (AUM) per client.

Join Prudential Advisors and your transition will be supported by a close partnership with local office leadership, operations personnel, and dedicated resources from our Transition & Onboarding Solutions team.

Business Models

Statutory Financial Professional

Join us and get the best our office has to offer as well as benefiting from the relationships, reputation and support of Prudential. With local leadership and a global powerhouse, we both have your back.

Independent Business

We welcome independent financial professionals who want to work with us. You can enjoy upsides like no product quotas, ongoing local office support and access to Prudential expertise, including leads support and marketing.

Start a New Career at Pru

Interested in starting your career in finance or looking for a career change? Prudential offers guidance to help you recognize your needs and goals including tips to help you take your next step.

2024 Spring Symposium

May 15-16, 2022 | Kissimmee, FL

Smiles were bright as our team came together for a new office-wide tradition! At our 1^st Annual Spring Symposium, our advisors met to learn, collaborate, and share strategies to propel our office forward. From leaders to sponsors to financial professionals alike, we thank you for making this event a huge success.

Managing Director Mark Sears smiling with two of our financial professionals

2022 Florida Roadshow

October 27, 2022 | Boca Raton, FL

To celebrate the Greater Florida Financial Group becoming ONE office, our leadership team visited Tampa, Orlando and Boca Raton to check in with our financial professionals across the state. Culture is vital to the continued growth of our office, and we enjoyed the opportunities to come together as one.

Our advisors enjoying the golf tournament at our 2024 Spring Symposium

2024 Golf Tournament

May 15, 2024 | Kissimmee, FL

Our financial professionals came together at our 1st Annual Spring Symposium to compete in a friendly golf tournament ahead of two days of learning and collaboration.

Our advisors enjoying our educational sessions at our Roadshow in 2022

2022 Florida Roadshow

October 25, 2022| Orlando, FL

These meetings were an opportunity to come together with the intent of providing insight into practice building elements that will be helpful in growing your practice. We also shared progress that we have made in casting the direction of the office as we continue to evolve.

Interested? We'd love to hear from you.

Whether you're an experienced financial planner, financial advisor or financial professional thinking of moving your practice, a recent grad, or a professional who is interested in a career change, you can contact us confidentially. Our Business Development Director and Recruiter is the first step, so please reach out.

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