Carolina Financial Group
Be part of something bigger. We are a team with a mission - to go further, together. The culture of Carolina Financial Group is inclusive, driven and focused on a growth mindset. We believe in giving our financial planners, financial advisors and financial professionals the freedom and flexibility to build their own individual vision while still offering coaching, teaming and consultation. This framework allows us to help you grow as financial planner, financial advisor or financial professional, as you work to grow your business.
Do Something Bigger
Stable, committed business consultants and a strong team will help to propel your practice.
Great Minds Think Alike
What makes a great fit? A professional who wants to run their business with a client-first approach.
Helping Our Advisors Grow
Working with a team whose sole responsibility is to make your practice/business better.
Lucy Chamberlain
Financial Professional
"Everyone at Prudential is great and always willing to help. I have dedicated support to help make it much easier to do business. You know exactly who to go to."
Lee Aldridge FSCP®
Financial Planner
“The leads programs offered through Prudential Advisors have been a great way for me to grow my practice. The programs allow me to make warm calls to Prudential clients that have not heard from a Prudential advisor in a while and the response from these clients has been extremely positive. By reaching out and showing I care about their financial well-being, I have gained the trust of our Prudential clients and created new business for myself.”
There are approx. 2,800 financial professionals with Prudential Advisors, aligned to 24 offices nationwide.
In 2023, we distributed 0.9 million leads and referrals to our financial professionals.*
23,000 Prospect Leads 712,000 Unaligned Leads
141,000 Referral Leads 3,000 Aligned Leads
Prudential Advisors AUM growth over the past 5 years*
Achieved Gross Dealer Concession (GDC) payout (by product)*
Business Models
Statutory Financial Professional
Join us and get the best our office has to offer as well as benefiting from the relationships, reputation and support of Prudential. With local leadership and a global powerhouse, we both have your back.
Independent Business
We welcome independent financial professionals who want to work with us. You can enjoy upsides like no product quotas, ongoing local office support and access to Prudential expertise, including leads support and marketing.
Start a New Career at Pru
Interested in starting your career in finance or looking for a career change? Prudential offers guidance to help you recognize your needs and goals including tips to help you take your next step.
Interested? We'd love to hear from you.
Whether you're an experienced financial planner, financial advisor or financial professional thinking of moving your practice, a recent grad, or a professional who is interested in a career change, you can contact us confidentially. Our Business Development Director and Recruiter is the first step, so please reach out.
Ray Paschal
Business Development Manager
ray.paschal@prudential.com
1063612-00002-00
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