PRUDENTIAL WEALTH ADVISORS IS SETTING A NEW STANDARD
We're redefining the advisor experience. With a unique blend of independence and support, innovative technology, and comprehensive wealth management solutions, we empower you to grow your business and help more clients live better lives, longer.
Prudential Advisors is Now Prudential Wealth Advisors
We're proud to announce that we are now Prudential Wealth Advisors. Our new name reflects our business's evolution into a modern wealth management services firm, capable of supporting even the most advanced wealth managers. We remain focused on supporting advisors as they build and grow their wealth management practices and help clients navigate their financial lives with personalized advice and comprehensive solutions.
Click here to read more on how we're supporting advisors and clients alike.
Join a culture of innovation and trust
Today’s financial landscape is more dynamic than ever—fueled by rising expectations, evolving client needs, and fast-moving markets. To help you meet the modern market head-on, Prudential Wealth Advisors provides unmatched support, advanced tools, and breakthrough solutions—all backed by a brand that’s 150 years strong.
We believe that when people work together, greatness is possible. Our teaming program enables financial professionals like you to collaborate, accelerate growth with knowledge, and serve clients better.
In fact, financial professionals in teams reported 88% more in combined production than their solo peers, and have reported higher average assets under management (AUM).*
Whether you’re just starting out or ready to lead, you can join an established team or build your own.
Team advantages include:
- Access to experts who deliver coaching, consulting, tools, and resources to help accelerate your career
- Support in recruiting new talent and developing existing talent
- Peer sharing opportunities, including a podcast library and live national best practice calls to build tactics, strength, and confidence
Footnote:
* 2024, as reported by Prudential Wealth Advisors Planning & Analysis Team
Advisors come to Prudential and stay
We make sure you have the professional support you need to succeed and that your hard work is rewarded with premium compensation and benefits.
Joining Prudential Wealth Advisors also means ...
Getting unrivalled professional development
Unlocking new
opportunities
Elevating your
practice
Creating a
legacy
Accomplish even more in your practice with our robust leads programs, innovative technology, and custom wealth management solutions powered by LPL Enterprise.
Prudential Wealth Advisors in the news
Discover stories that highlight our impact, innovation, and leadership across the industry.
CONNECT WITH US
Ready to take the next step? Speak to our team about advancing your career in financial services with us, today.
Securities and investment advisory services offered through LPL Enterprise (LPLE), a Registered Investment Advisor, Member FINRA/SIPC, and an affiliate of LPL Financial. Financial Planners are registered with LPLE, a Registered Investment Advisor.
"Prudential Wealth Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA ) and its insurance company and other affiliates (collectively Prudential ). Prudential Wealth Advisors financial professionals are licensed insurance agents of Prudential.
Pursuant to a strategic relationship among Prudential, LPLE, and LPL Financial, Prudential Wealth Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPLE, an affiliate of LPL Financial. These financial professionals are permitted to brand under "Prudential Wealth Advisors". LPLE and LPL Financial are not affiliated with Prudential.
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