Greater New Jersey Financial Group

Integrity. Inclusion. Independence. Our diverse team values a growth mindset and an entrepreneurial spirit. We offer a strong support system for financial professionals to optimize their practice through marketing support, financial planning tools and teaming. Our area of expertise lies in delivering financial wellness through education and planning. Representing the communities we serve; we invite you to join a team who empowers clients to reach financial success and well-being.

Great Minds Think Alike.

What makes a great fit? A professional who wants to run their business with a client-first approach.

Open Architecture Platform.

You have flexibility. No quotas, no proprietary requirements.

Looking to Grow?

We’ve got your back with a robust group of turnkey leads, marketing plans, and teaming opportunities to grow your business.

Managing Director

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Rob Nigro has been with Prudential Advisors since 2010 in various leadership positions and is currently the Managing Director of the Greater New Jersey Financial Group. He supports financial planners, financial advisors, and financial professionals in the areas of advanced financial planning concepts and practice growth. Prior to joining Prudential, he spent the first eight years of his career as a successful financial advisor and manager with MetLife. Rob holds the CFP, ChFC, CLU and RICP designations from the American College of Financial Services. He currently resides in Point Pleasant, NJ with his wife Natalie, 2 boys Christian and Grant and their dog Kody.

Regional Director

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Maddie brings more than 30 years experience to the financial services industry. Her commitment to diversity gave birth to her determination to develop a team of financial professionals that represent the diaspora of the communities we live in and serve. Maddie specializes in helping financial planners, financial advisors, and financial professionals elevate their practices through financial education and target markets.

Regional Director

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With over 20 years experience, Paul's focus is coaching financial planners, financial advisors, and financial professionals for ongoing practice development positioned on leveraging and developing markets to successfully brand, market and prospect in a financial professionals’ community. Focusing on an executable business plan identifying the key actions and tactics for growth. As a Regional Director, Paul is a member of the executive leadership team of the Greater New Jersey Financial Group for Prudential Advisors responsible for market growth through the recruitment, selection, development, retention, success, and supervision of financial professionals. Paul serves as coach for the organization's approach to a holistic financial planning, relationship-based advice process.

Regional Director

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Kristian is a Regional Director at The Greater New Jersey Financial Group. He is responsible for supporting experienced financial planners while training new financial planners to better enhance our top producing teams. This includes explaining the value of what we do for our clients while developing and delivering initial recommendations using our advanced planning software. In addition, Kristian collaborates alongside our financial planners and their clients to ensure the plan is properly executed. He holds a BS from Rutgers University – New Brunswick, Series 7 & 66 registrations.

Director, Sales Support & Oversight

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Lisa is the Director, Sales Support & Oversight at Prudential’s Greater New Jersey Financial Group. She and her team are responsible for all aspects of office operations and compliance standards. She believes that building a connection and relationship with each financial planner, financial advisor, and financial professional is the key to a productive partnership in order to fully support their practice. As her husband is also a financial advisor, she fully understands the good, the bad, and everything in between when it comes to being in the financial services industry. Lisa has been with Prudential since 2006 in offices throughout NY and NJ. She currently resides with her family in Branchburg, NJ. When she isn’t working, Lisa can be found cheering on her two sons on the baseball or football field.

Marketing Specialist

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Zoe is the Marketing Specialist and Leads Management contact at The Greater New Jersey Financial Group. She helps successful financial planners, financial advisors, and financial professionals to redirect their outreach strategies into digital marketing techniques geared toward retaining current clients while prospecting for new ones. They depend on Zoe to keep up with the latest trends and implement what works. Tactics that she teaches to include social media marketing, leads management, target marketing, digital marketing, and client persona identification. Zoe holds a Bachelor of Arts in Public Relations with a double minor in Business and Writing from Stockton University.

Vincent Christopher Hirsch

Financial Planner

"In 1973, my grandfather and father formed the first private office of Prudential in Asbury Park, NJ. In 1995, my brother and I became the 3rd generation to join Prudential. Over the past 75 years, our family has provided valuable insurance, financial and retirement services to communities throughout the state of NJ."

Armando Patino

Financial Advisor

"The Teaming program has allowed me to grow my reach, partner with financial advisors utilizing each other strengths and create a collaborative environment where we are cheering for each other, not against each other."

Lisa Lovell

Financial Planner

“There’s no place else that will give you the unlimited support you need to be successful. Even if it does not yet exist, Prudential will listen to experiences and always works to enhance our advisory experience to make our success here sustainable."

There are approx. 2,800 financial professionals with Prudential Advisors, aligned to 24 offices nationwide.

In 2023, we distributed 0.9 million leads and referrals to our financial professionals.*

23,000 Prospect Leads 712,000 Unaligned Leads

141,000 Referral Leads 3,000 Aligned Leads

Prudential Advisors AUM growth over the past 5 years*

Achieved Gross Dealer Concession (GDC) payout (by product)*

*As reported by Prudential Advisors Planning & Analysis team.

With our robust offering of over 15 turnkey lead and referral programs, you have access to a quality source of leads to help supplement your overall prospecting efforts and open doors to new client relationships.

Taking care of clients is your top priority, so why should you be limited to proprietary solutions? At Prudential Advisors, we are committed to enabling you to deliver the most appropriate advice and solutions. All products align to one payout grid.

Access to several top-industry productivity tools including: Clientlink (powered by Salesforce), eMoney, Morningstar, and a robust managed money platform powered by Envestnet. We also offer access to email and social media marketing tools and external leads from SmartAsset.

As a statutory financial professional or an independent financial professional, you can count on fair compensation. In fact, as an independent financial professional, you’ll receive up to 90% payouts on anything you sell. As a statutory financial professional, you will receive a full benefits package, including company-sponsored benefits.

We believe teaming is not just a program. It's a way of doing business. Financial professionals, advisors and planners who join teams are more efficient and more productive and have higher assets under management (AUM) per client.

Join Prudential Advisors and your transition will be supported by a close partnership with local office leadership, operations personnel, and dedicated resources from our Transition & Onboarding Solutions team.

Business Models

Statutory Financial Professional

Join us and get the best our office has to offer as well as benefiting from the relationships, reputation and support of Prudential. With local leadership and a global powerhouse, we both have your back.

Independent Business

We welcome independent financial professionals who want to work with us. You can enjoy upsides like no product quotas, ongoing local office support and access to Prudential expertise, including leads support and marketing.

Start a New Career at Pru

Interested in starting your career in finance or looking for a career change? Prudential offers guidance to help you recognize your needs and goals including tips to help you take your next step.

3rd Annual Summer Sizzler Advisor Appreciation Event, June 28, 2024, Pt. Pleasant, NJ

We enjoyed our 3rd Annual Summer Sizzler Advisor Appreciation Event at Jenkinson’s Inlet on the Jersey Shore. Here's to the memories made and the energy gathered to propel us towards a strong end of the year!

Holiday Party, December 14, 2022, 618 Restaurant, Freehold, NJ

Spectacular end of the year event for everyone to come together.

Cocktails & Conversations, May 24, 2022, The Rutgers Club, Piscataway, NJ

Evening of cocktails, hors d’oeuvres, and conversation about building wealth, creating a financial legacy, and enhancing the relationship women have with money.

Jenks Top 50 Summer Sizzler, July 28, 2022, Pt. Pleasant, NJ

A fun-filled event on the beach of the Jersey Shore to highlight our top 50 financial planners, financial advisors and financial professionals in the office.

Interested? We'd love to hear from you.

Whether you're an experienced financial planner, financial advisor or financial professional thinking of moving your practice, a recent grad, or a professional who is interested in a career change, you can contact us confidentially. Our Business Development Director and Recruiter is the first step, so please reach out.

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