Empire City Financial Group

At The Empire City Financial Group, we believe in leading with financial planning strategies to keep you and your clients secure. We leverage a diversified business model backed by one of the largest asset managers in the world to empower our financial professionals to optimize their practice and deliver an extraordinary client experience.

Do Something Bigger

Stable, committed management and a strong team will propel your career.

Our Open Architecture Platform

You have flexibility. No quotas, no expectation of proprietary products to recommend.

Win with Teaming

Be part of a team of individuals with complimentary skills to realize your vision.

Managing Director CLU®, LUTCF®

Linkedin Profile

With Prudential since 1998, Rony has transitioned from working directly with clients to leading one of the top offices in the country. He is a three-time winner of the President Citation and his office is consistently one of the top three offices in the country for life insurance. He has made a profound impact on Prudential’s footprint in the New York metropolitan area. Rony’s vision for the office includes aggressive initiatives to increase a robust asset management book to drive revenue through financial planning and a laser focus on his passion for creating and producing dynamic teams. Rony is a member of MDRT, FINSECA (qualified as a Masters Agency). He currently lives on the Northshore of Long Island with his wife and two children.

Associate Managing Director

Linkedin Profile

Debra has over 25 years of experience in the financial services industry with extensive knowledge in all facets of financial services including banking, insurance, asset management, and comprehensive financial planning. She prides herself and her career on being a trusted strategic advisor and a formidable leader. She’s worked for companies such as BNY Mellon, MetLife, Morgan Stanley and TIAA. Debra is extremely skilled at working with high and ultra-high net worth clients who have complex financial needs. She is an inspirational leader who has a demonstrated record of developing top talent. Debra's passion is helping financial planners, financial advisors and financial professionals build and take their practice to the next level.

Regional Director

Linkedin Profile

Todd has been in financial services for 12 years, the last eight of which have been with Prudential. Before working in finance, Todd spent ten years in non-profits both in the field and in administration. At Prudential, he has held various positions in the field and home office with a focus on training and development, technology, and operational efficiency. He has been a Regional Director since 2021 and lives in Lindenhurst with his wife of 19 years, Dominique, and their three children and two dogs.

Regional Director

Linkedin Profile

Brendan has been in the financial industry for over 30 years. Prior to joining Prudential, Brendan spent many years working at various offices on Wall Street, including Cantor Fitzgerald, Eurobrokers, Tullet and Icap. Outside of the office, Brendan is a volunteer with the Adaptive Sports Foundation. He is a ski instructor where he teaches children and adults with special needs how to ski and snowboard. He’s also a member of various committees including Great Irish Fair of Brooklyn, Irish American Building Society and the Emerald Association of Long Island.

Regional Director

Linkedin Profile

As a Regional Director, Edgar is a member of the leadership team in the The Empire City Financial Group. He is responsible for recruiting, selecting and developing high-quality Financial Professional Associates (FPAs) to join in representing The Prudential Insurance Company of America. Edgar is actively involved in the local community and interested in networking with other like-minded business professionals.

Regional Director

Linkedin Profile

As a Regional Director, Drew is a member of the leadership team in the The Empire City Financial Group. He is responsible for recruiting, selecting and developing high-quality Financial Professional Associates (FPAs) to join in representing The Prudential Insurance Company of America. Drew is actively involved in the local community and interested in networking with other like-minded business professionals.

Business Development Manager

Linkedin Profile

Anna has been with Prudential Advisors for over 15 years. She has held numerous roles within the office including Compliance, Talent Acquistion Manager, and her most recent role as a Business Development Manager. Anna is responsible for the recruiting initiative within our office and plays an integral role in recruiting experienced financial professionals to top producing teams.

Paraplanner

Claire joined the office in 2020 as a Senior office Support Specialist and quickly transitioned to our office's Paraplanner. Claire works closely with the office's financial planners to prepare comprehensive financial plans for clients.

Sales Support Administrator

Daniella joined Prudential in 2018. Her role as Sales Support Administrator purposefully focuses on recruiting, marketing and sales support to meet our customers' complex financial needs.

Sales, Support & Oversight Associate

Beth joined Prudential Advisors in 2020 in her role as Sales, Support & Oversight Associate. Beth won her office's MVP award in 2021. She spent much of her formative years studying classical music. Beth attended Brooklyn College and majored in Music performance. When her dream of joining a symphony wasn’t realized, she entered into the executive buyers training program at Bloomingdale’s and spent many successful years as a buyer and product developer in Home Furnishings. She was awarded the “Best of the Best” award at Bloomingdales as a furniture buyer. Beth has also worked as a senior buyer and product developer designing product in Europe and Asia for ABC Carpet & Home , The Bombay Co., Lilian August Pierre Deux French Country Home and Mackenzie -Childs. In 2014, she obtained her real estate license and sold property for Halstead Manhattan. She currently resides in Brooklyn with her cat Lulu.

Sales, Support & Oversight Associate

Maria is a Sales Support Specialist for Prudential Advisors based in Melville, NY. She is a member of the Compliance and Operations team and celebrated her 15th year with Prudential in June 2022. Maria resides in Westbury, NY with her husband Mike and their daughter.

Sales Support Administrator

During the past four years, Alana has been an integral member of the Sales and Support Specialist staff for Prudential Advisors. She is currently based in the Forest Hills location. Alana is a humble and organized individual who focuses on providing excellent service. As a trustworthy person, she is a confidante to others. Alana resides in Brooklyn, NY and is dedicated to her family and close friends, including her spouse and two children.

Michael Katz

Financial Advisor

"When I started at Prudential in 2003, I initially felt like a bit of an outlier due to my previous experience in the institutional investment advisory space. Throughout the years, however, the culture at Prudential has unequivocally shifted from one that had an insurance-first focus to one that now embraces a more comprehensive approach to wealth management. This culture shift has coincided with significant improvements to our investment advisory and financial planning capabilities, which has helped my team provide better outcomes for our clients and, at the same time, run a more efficient and scalable business."

Rachel Broytman

Financial Planner

“Joining Prudential allowed me to offer my clients a full suite of financial solutions, which allows me to help guide them through their financial journey.”

Gaurang Parikh

Financial Professional

“For the past 40+ years, Prudential has helped me expand my practice by providing me access to various lines of business, a team-centric environment, and a strong training program. They’ve given me the flexibility to pursue the opportunities I find exciting and lucrative.”

Anthony Rutigliano

Financial Planner

“One of the greatest benefits of being with Prudential has been the support and guidance my team & I have received both from corporate and our local office. The difference it has made in the development of our practice has been paramount, helping to enhance the success and growth of our wealth management office…I am very grateful to be part of such an incredible organization.”

There are approx. 2,800 financial professionals with Prudential Advisors, aligned to 24 offices nationwide.

In 2023, we distributed 0.9 million leads and referrals to our financial professionals.*

23,000 Prospect Leads 712,000 Unaligned Leads

141,000 Referral Leads 3,000 Aligned Leads

Prudential Advisors AUM growth over the past 5 years*

Achieved Gross Dealer Concession (GDC) payout (by product)*

*As reported by Prudential Advisors Planning & Analysis team.

With our robust offering of over 15 turnkey lead and referral programs, you have access to a quality source of leads to help supplement your overall prospecting efforts and open doors to new client relationships.

Taking care of clients is your top priority, so why should you be limited to proprietary solutions? At Prudential Advisors, we are committed to enabling you to deliver the most appropriate advice and solutions. All products align to one payout grid.

Access to several top-industry productivity tools including: Clientlink (powered by Salesforce), eMoney, Morningstar, and a robust managed money platform powered by Envestnet. We also offer access to email and social media marketing tools and external leads from SmartAsset.

As a statutory financial professional or an independent financial professional, you can count on fair compensation. In fact, as an independent financial professional, you’ll receive up to 90% payouts on anything you sell. As a statutory financial professional, you will receive a full benefits package, including company-sponsored benefits.

We believe teaming is not just a program. It's a way of doing business. Financial professionals, advisors and planners who join teams are more efficient and more productive and have higher assets under management (AUM) per client.

Join Prudential Advisors and your transition will be supported by a close partnership with local office leadership, operations personnel, and dedicated resources from our Transition & Onboarding Solutions team.

Business Models

Statutory Financial Professional

Join us and get the best our office has to offer as well as benefiting from the relationships, reputation and support of Prudential. With local leadership and a global powerhouse, we both have your back.

Independent Business

We welcome independent financial professionals who want to work with us. You can enjoy upsides like no product quotas, ongoing local office support and access to Prudential expertise, including leads support and marketing.

Start a New Career at Pru

Interested in starting your career in finance or looking for a career change? Prudential offers guidance to help you recognize your needs and goals including tips to help you take your next step.

Empire City Financial Group Supporting the Alzheimer's Foundation

June 19, 2021

New York Islander's Game

The Empire City Financial Group leadership team and advisors came together to watch the New York Islanders vs Columbus Blue Jackets on March 10, 2022.

Interested? We'd love to hear from you.

Whether you're an experienced financial planner, financial advisor or financial professional thinking of moving your practice, a recent grad, or a professional who is interested in a career change, you can contact us confidentially. Our Business Development Director and Recruiter is the first step, so please reach out.

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