We’re setting a new standard for the financial advisor experience, with a unique blend of independence and support, cutting-edge technology, and comprehensive wealth management solutions.

Today’s financial professionals face unprecedented demands, but also unprecedented opportunities. That’s where we come in. Prudential Advisors empowers you to meet the moment with expert support and transformative
tools—all backed by a brand of 150 years.

74% of clients now expect their financial advisors to provide more personalized, seamless, and comprehensive advice.*

Access to an open architecture investment advisory platform allows you to do just that, with a suite of solutions that reinvent traditional wealth management. Covering insurance, annuities, investments, and financial planning, our first-of-its-kind relationship with LPL Enterprise enables you to cater to your clients’ needs faster and more efficiently than ever before.

* Global wealth management survey 2023, Ernst & Young (EY) Global Limited.

With statutory and independent business models to choose from, build your practice your way.

As an independent advisor, you’ll receive up to 92% payouts on anything you sell. As a statutory advisor, you will receive a full benefits package, including company-sponsored benefits.

With access to Prudential office space and local leadership support, we are dedicated to your continued success.

Prudential offers a robust suite of programs and resources to help you expand your practice with maximum efficiency, independence, and control. 

At the heart is our unified technology platform, Prudential Advisors Connect. Designed with financial professionals like you in mind, it’s your gateway to systems, tools, and resources that simplify and streamline every aspect of how you do business.

  • Connect to new opportunities

    Over 20 leads programs powered by GenAI and data analytics to help you reach new prospective clients. 

  • Maximize your efficiency 
    Access to premium business solutions to help you create a manageable and scalable practice, including paraplanning, tax planning, high-net-worth services, admin solutions, and marketing solutions. 

What advisors are saying about us

Find out what your peers are saying about Prudential and how we’re setting a new standard for the advisor experience.

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Prudential Advisors in the news

Discover stories that highlight our impact, innovation, and leadership across the industry.

LPLE and LPL Financial are not affiliated with the Pacific Financial Group, Greater Texas Financial Group or the Northeast Financial Group.

Securities and investment advisory services offered through LPL Enterprise (LPLE), a Registered Investment Advisor, Member FINRA/SIPC, and an affiliate of LPL Financial. Financial Planners are registered with LPLE, a Registered Investment Advisor.

“Prudential Advisors” is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA”) and its insurance company and other affiliates (collectively “Prudential”). Prudential Advisors financial professionals are licensed insurance agents of Prudential.



Pursuant to a strategic relationship among Prudential, LPLE, and LPL Financial, Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPLE, an affiliate of LPL Financial. These financial professionals are permitted to brand under “Prudential Advisors.” LPLE and LPL Financial are not affiliated with Prudential.



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