Whether you’re thinking about becoming a financial advisor or already have an established practice, we’re dedicated to helping you thrive. Everything we do is focused on empowering our advisors to succeed, and helping clients live better lives, longer.
 

Join a culture of innovation and trust

Today’s financial landscape is more dynamic than ever—fueled by rising expectations, evolving client needs, and fast-moving markets. To help you meet the modern market head-on, Prudential Advisors provides unmatched support, advanced tools, and breakthrough solutions—all backed by a brand that’s 150 years strong. 

Competitive compensation and benefits, with local leadership committed to your success.

Cutting-edge technology, platforms, and tools to empower you to do your best work.

Total wealth management offerings tailored to unique client needs.

We believe that when people work together, greatness is possible. Our teaming program enables financial professionals like you to collaborate, accelerate growth with knowledge, and serve clients better.

In fact, financial professionals in teams reported 88% more in combined production than their solo peers, and have reported higher average assets under management (AUM).*

Whether you’re just starting out or ready to lead, you can join an established team or build your own.

Team advantages include: 

  • Access to experts who deliver coaching, consulting, tools, and resources to help accelerate your career
  • Support in recruiting new talent and developing existing talent
  • Peer sharing opportunities, including a podcast library and live national best practice calls to build tactics, strength, and confidence

* 2024, as reported by Prudential Advisors Planning & Analysis Team

Advisors come to Prudential and stay

We make sure you have the professional support you need to succeed and that your hard work is rewarded with premium compensation and benefits.

Joining Prudential Advisors also means ...

Getting unrivalled professional  development

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Unlocking new
opportunities

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Elevating your
practice

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Creating a
legacy

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Accomplish even more in your practice with our robust leads programs, innovative technology, and custom wealth management solutions powered by LPL Enterprise. 

Help people plan for their future—while building yours. Our unique training opportunities, leads, and marketing support make us the perfect launching pad for new financial professionals. 

Prudential Advisors in the news

Discover stories that highlight our impact, innovation, and leadership across the industry.

LPLE and LPL Financial are not affiliated with the Pacific Financial Group, Greater Texas Financial Group, or the Northeast Financial Group.

Securities and investment advisory services offered through LPL Enterprise (LPLE), a Registered Investment Advisor, Member FINRA/SIPC, and an affiliate of LPL Financial. Financial Planners are registered with LPLE, a Registered Investment Advisor.

"Prudential Advisors" is a brand name for the proprietary retail sales channel of The Prudential Insurance Company of America (“PICA ) and its insurance company and other affiliates (collectively Prudential ). Prudential Advisors financial professionals are licensed insurance agents of Prudential.

Pursuant to a strategic relationship among Prudential, LPLE, and LPL Financial, Prudential Advisors financial professionals provide securities brokerage services and/or investment advice on securities solely as registered persons of LPLE, an affiliate of LPL Financial. These financial professionals are permitted to brand under "Prudential Advisors". LPLE and LPL Financial are not affiliated with Prudential.

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